For bottle and tube packaging, I collaborated with Atlanta agency Metaleap Creative to define the typographic grid on the bottle, an amped up redesign from the classic understated type of Bevel's legacy packaging. We were inspired by '60s civil rights posters, and updated the color scheme to be brighter, younger and inspired by minimalist streetwear. Photography by Atlanta-based power duo ABDM Studios.
Bevel Essential
Packaging design and visuals direction for Bevel's eco-friendly and disposable shave starter kit, designed for black men—marketed to Gen Z community. Made with 90% compostable materials.