Shave Animation Series
In collaboration with director and animator Chris Gelles, the Bevel team developed a series to encourage black men to shave, educating on how not to get painful razor bumps. Together, we worked out a visual style that drew from engineering sketches—to encourage confidence that our safety razor and soft goods are designed with care and thought. Bevel's iconic raw and intimate visual character is adapted here to evoke a smart guy's sketchbook. All copy was written in-house at Bevel, with insights gleaned from customer support teams and our marketing team.