Manifesto
Feeling the Bevel Difference is about showing and telling. Visualizing head to toe grooming goods customized for Black Men who want to look and feel their best. Our team cast a diverse group of men getting ready for their day and using Bevel for Shave,Hair,Beard and Body, The manifesto shows five stories in 30 seconds, with a film-inspired affect. Additional footage was used to craft individual stories at 15 seconds for each man, slated to release for each buying season and Bevel's evergreen Shave + Hair portfolio.
Gifting Season 1—Black Friday/Cyber Monday
Targeted message towards gifting, with a small selection of assets that range from awareness-focussed video storytelling to purchase-driving acquisition ads in still, carousels and video. Additionally, front end e-commerce site updates with coordinating assets introduced at this time.
Gifting Season 2—Valentine's Day
Strategy was to test a storytelling asset (left) against more direct purchase-driving messaging (right).
Gifting Season 3—Father's Day
Evergreen Content for Bevel Shave and Hair slated to run for the rest of 2022
