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Anchoring brand standards with the simple visual theme of real black creatives using Bevel.
video Blending influencer-style usage videos and BTS B-roll feels from the still shoot, our team included existing product renders to create an evergreen campaign that unapologetically communicates we are for young black creatives' hair and shave needs.
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A sky's-the-limit visual strategy that is balances aspiration and accessibility. Featuring a header treatment and peekaboo carousel that scrolls to our Premium Shave Kit. Use of "Be Your Own King" headline shows a blended top- and mid-funnel approach.
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Purchase Driving paid social stories with a focus on deals and/or usage.
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Test and Learn paid social Ads for all Bevel Categories
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retail shelf signage concept direction