Launch Creative Direction

communicating a breakthrough —A clipper and trimmer in one device—modernized with a leverless touch screen for all hands.  Our team stayed monochromatic for the render animations to showcase the cyan pop of the bevel dial—the innovation. 

PRE-LAUNCH  FOR PRE-ORDERS
Teaser animations launched with how our community represents barbers' and prosumer' energy and the way forward.
OFFICIAL LAUNCH
Mixing our brand founder message with the tech-led messaging to show how Bevel shows up for black men.

Content assets leaned heavily on render animations by Justin Goode + Justin Sottile, motion graphics and video editing by Randy Em. Lifestyle videos by Emef Griff.

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