Shampoo Front
Shampoo Back
Conditioner Front
Conditioner Back
Body Wash Back
Body Lotion Front
Body Lotion Back
On The Go's Holiday Gift Set
Packaging Design Direction
Men's head-to-toe grooming brand, Bevel, required a breakthrough packaging concept to incentivize trial and immediately communicate from afar—and at a glance—that Bevel is crafted for black men. Flex pouches called Bevel "On the Go" for travel-sized Shampoo, Conditioner, Body Lotion and Body Wash were created. For higher visibility, I created a bolder and more simplified design format with a sideways logo, color photography showing richness in brown skin tone, and more readable claims wording on pack.
