![](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/eae11a65-c12e-4927-8560-89ab1256446a_rw_1920.jpeg?h=8971eb112a2b7f98bafb283a1ab4b11b)
![Shampoo Front](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/4bbdaf65-e5dc-4e45-941a-b82013f23996_rw_3840.jpg?h=0b4f83103c939ff4d6054e1f1551a8aa)
Shampoo Front
![Shampoo Back](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/80062af2-f973-4851-8846-5f3f071fd865_rw_3840.jpg?h=f7769a447a3ddf58ea56b1ac6c8c3991)
Shampoo Back
![Conditioner Front](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/94e1934b-2d85-4332-bd07-41d7fb5dcd50_rw_3840.jpg?h=b4421c98ac79b64fb49b0bb38bf5a79e)
Conditioner Front
![Conditioner Back](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/52a6c591-ed2f-4e35-a390-81a56ffb4a61_rw_3840.jpg?h=effdc6af957eeb062f6b31cc86367875)
Conditioner Back
![](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/67674bbe-c773-4d29-bd68-f5981c8ec013_rw_3840.jpg?h=7a9391b60498f7d6b83991e0415c25b2)
![Body Wash Back](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/b1cc7bf8-14ad-4f80-a9e4-b96374d3cbfa_rw_3840.jpg?h=ae555465f87a62fbe9949185949238de)
Body Wash Back
![Body Lotion Front](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/a519ee3e-a3a1-4c5c-a941-6af129aeb7ab_rw_3840.jpg?h=efec98eec8754ccd4c9d2619c43eb9e0)
Body Lotion Front
![Body Lotion Back](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/52dac30b-6b2b-43f2-acfd-6b8ca5405a2a_rw_3840.jpg?h=bad04a3a64ac07b8f1d213f62593fe16)
Body Lotion Back
On The Go's Holiday Gift Set
![](https://cdn.myportfolio.com/88ddd99c3b1429d1e7aeba6e85a14032/3c22cd6d-dc1e-4a40-9469-aa4bbee3ad32_rw_1200.gif?h=026f9fbe2891a0632240147ec17894d0)
Men's head-to-toe grooming brand, Bevel, required a breakthrough packaging concept to incentivize trial and immediately communicate from afar—and at a glance—that Bevel is crafted for black men. Flex pouches called Bevel "On the Go" for travel-sized Shampoo, Conditioner, Body Lotion and Body Wash were created. For higher visibility, I created a bolder and more simplified design format with a sideways logo, color photography showing richness in brown skin tone, and more readable claims wording on pack.