Concept 1 / Clean & Simple
Concept 2 / Bold & Editorial
Two concepts for the Yellow Pages (YP). Client requested a redesign and conceptual overhaul for the print product. Mood boards, sample covers, inside covers, pages, listings and ad pages. Concept 1 is clean and essential, and Concept 2 is editorial. This work was created in collaboration with DSG creative directors Phillip Smith and Luke Sevcik.