Agency Creative Concept

Two concepts for the Yellow Pages (YP). Client requested a redesign and conceptual overhaul for the print product. Mood boards, sample covers, inside covers, pages, listings and ad pages. Concept 1 is clean and essential, and Concept 2 is editorial. This work was created in collaboration with DSG creative directors Phillip Smith and Luke Sevcik.

Concept 1 / Clean & Simple

Mood Board


Cover Ideas

Inside Cover Spread Options

Concept 2 / Bold & Editorial

Mood Board

Cover Options

Options for Inside Cover Spread

Table of Contents / Opening Page for Home Section

Health Advertorial / Two Half-Page Ads

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